Buchman and friends wanted people to ponder “cute” more deeply. Uncute’s products include proboscis monkey house slippers, roly-poly bug toys, and plush kittens wrapped up as “purritos”. Last year, Zack Buchman and fellow creatives launched their ecommerce and manufacturing company with this goal: “Make the world less of a hellscape through pure fun.” While they face tough daily business decisions like these every day, the founders of New York City’s Uncute are having a blast. What’s the raw materials cost for a Princess Zelda puppet? What’s a reasonable estimate for taxes, shipping and returns? The list of considerations for small ecommerce and manufacturing companies is long.
Now let’s say you want to not only sell goods, but also manufacture them. Don’t know which of your products generates the most revenue per unit? Your web store might not be open for long. Selling goods online is mostly a game of slim margins. Artists use Airtable to make shrewd decisions inside their “un-cute” company.
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